'On 18 August 2008, a music video for the song "Kalluri Vaanil" from the Indian-Tamil movie Pennin Manathai Thottu was uploaded to YouTube by Mike Sutton (Youtube user Buffalax). The video was created as a soramimi, edited to include incorrect English subtitles that phonetically approximate the original Tamil lyrics. The name Benny Lava comes from Sutton's homophonic translation of the Tamil lead line "Kalluri vaanil kaayndha nilaavo?" as "My loony bun is fine, Benny Lava!" (original meaning: "The moon (metaphor for 'my love') that scorched the college campus"). The video led other YouTube users to refer to Prabhu Deva as "Benny Lava". Reactions to the "Kalluri Vaanil" soramimi were mixed. Some felt that the video was done in "good fun" while others worried that their culture was being mocked. The video was described by the Philippine Daily Inquirer as a "Catchy melody, a battalion of back-up dancers, colorful costumes, impressive vocal gymnastics, jaw-dropping choreography this music video has it all. And if those aren't enough, the person who uploaded this vid also provided subtitles so you can sing along. They aren't the real lyrics though, but just what they sound in English, resulting in a lot of nonsense." The music video was featured on The Colbert Report on 4 December 2008 and appeared on the Heavy Metal documentary Global Metal. As of at least April 1, 2011, the original video has been removed because of the disabling of Buffalax's YouTube account. However, several other users have uploaded copies of the original video on their YouTube accounts.'

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